“ LET US HELP YOU TELL YOUR STORY – TO THE RIGHT AUDIENCE WITH THE RIGHT MESSAGE. ”
Vollrath Associates Celebrates 35th Anniversary
September 30, 2014
Vollrath Associates celebrated its 35th anniversary among clients, family and friends at Mason Street Grill on Friday September 19, 2014. The party commemorated the “marriage of talents,” between Marilyn and Philip Vollrath, husband and wife, and co-founders of Vollrath Associates.
Formed September 22, 1979, in Cedarburg, Wis., Marilyn and Phil started their business with one client providing public relations services, as well as marketing communications, direct mail advertising, newsletters and brochures. From its beginning 35 years ago, Vollrath Associates has grown to serve companies in Wisconsin and Illinois, including leading Milwaukee businesses such as The Marcus Corporation, Marcus Hotels & Resorts, Badger Meter and Roadrunner Transportation Systems. The firm is also proud to work with some of the area’s largest events, including Festa Italiana and the Milwaukee Air & Water Show.
“We are honored to celebrate 35 years in business with our clients, friends and associates. We owe the success of our business to the long-term relationships we have developed with many of our clients throughout the years,” said Marilyn Vollrath, co-founder and president. “In the public relations business, it’s very common for companies to change agencies every few years, yet we’ve maintained some clients for 15, 20 or more years. We consider our clients not only great companies to work for but great people who we sincerely enjoy working with.”
Phil Vollrath, co-founder and chairman commented, “A big part of our longevity is due to our associates. Teamwork and the sharing of ideas is an integral part of our success, and you need to have strong relationships with your associates in order to grow and adapt to the changing communications landscape. Public relations has come a long way with new technologies, social media and digital marketing, and we are always trying to find new ways to tell our clients’ stories.”
In addition to providing public relations services, Vollrath Associates formed a specialty niche in investor relations, and is one of only a handful of PR firms in Milwaukee that offer financial communications expertise. “A key differentiator for our business has been our investor relations practice. Helping to tell a company’s financial story to the investment community was a particular interest of mine and through the years, we have built a strong foundation in this specialty,” added Marilyn Vollrath.
Prior to forming Vollrath Associates, Marilyn Vollrath served as vice president of public relations for NN Corporation, the parent company of the Northwestern National Insurance Group in Milwaukee. She began her career as a newspaper reporter for a daily newspaper in Grand Forks, N.D. She received a bachelor’s degree in journalism from the University of Wisconsin-Milwaukee.
Phil Vollrath served as assistant vice president of corporate communications for NN Corporation and served as a government relations consultant prior to forming Vollrath Associates. He also served for 22 years in the U.S. Naval Reserve. He received a bachelor’s degree from Northwestern University and a master’s degree in public relations from Boston University. Phil also currently serves as a public relations instructor in the J. William and Mary Diederich College of Communications at Marquette University.
Both Marilyn and Phil are accredited by the Public Relations Society of America, and have volunteered and served on numerous community and business organizations including the Greater Milwaukee Foundation, TEMPO Milwaukee, the Public Relations Society of America – Wisconsin Chapter, the National Investor Relations Institute – Wisconsin Chapter, Rotary Club of Milwaukee, USS Milwaukee Commissioning Committee and the Business Marketing Association of Milwaukee.
Jessica Vollrath Huebner, Marilyn and Phil’s daughter, joined the family business in 2005 and currently serves as vice president of the firm.
To view more photos from the 35th Anniversary celebration, check out our Facebook page!