Vollrath Associates

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“ LET US HELP YOU TELL YOUR STORY – TO THE RIGHT AUDIENCE WITH THE RIGHT MESSAGE. ”

Say “No” to Plain Posts: Design Online

August 4, 2014


If a picture is worth a thousand words, then why aren’t all organizations using them? No designers on staff? Computers don’t have the right software? These used to be valid reasons. But in the age of Web 2.0 online tools, there is no excuse for a plain post, tweet or blog. 

 

At VA, our team uses online tools to create images for our clients. These programs are free and easy for anyone to use to spice up a post on social media or add visuals to a blog.

 

Below are a few of our favorites and their best features.

 

Fotor 

 

Fotor is great for quick collages of photos. Combine a selection of pictures from an event and add a snappy title for a nice addition to a summary Facebook post. Or use the tool to stitch photos together or merge them into a shape for a creative Instagram collage.

 

Example (right): We wanted to let our clients and friends know how much fun we were having at media events in preparation for Festa Italiana. We used Fotor to create this collage and utilized the 2014 Festa Italiana slogan to tie the image together.

 

 

PicMonkey

 

PicMonkey adds limited design elements to the process – along with the traditional “editing” and “collage” functions. Users can quickly select templates for social media images, with up-to-date dimensions.

 

Example (left): For the 2014 Air & Water Show, we used PicMonkey to create images. This clean image utilizes the direction of the planes to draw viewers’ eyes to the text.

 

 

 

 

 

 

 

 

 

Canva 

Canva is a VA favorite. It has all the editing, collage and template interfaces of Fotor and PicMonkey, but expands the selections. Additionally, it houses a library of shapes, images, grids, icons and more for professional looking designs. Best of all, Canva offers users a myriad of “layouts” that you can easily plug your own information into or use as inspiration for a modified design of your own.

 

Example (right): This image was a part of a series of photos we used to promote Festa ticket giveaways. The “Four Days of Festa” circle tied all the images together, but Canva’s large selection of fonts made individualizing the images easy.

 

 

 

Piktochart 

 

Infographics are all the rage and Piktochart helps you create one simply. With all the tools and resources of Canva, Piktochart is best used for large scale designs like infographics, flyers or resumes.

 

Example (left): For our client Wil-Kil Pest Control, we created an infographic on Piktochart to explain the top five hardest pests to get rid of. The goal of the graphic was to quickly provide viewers background on the bugs and a visual to help them identify household pests.

 

 

 

 

 

 

 

 

Each tool gives you the opportunity to sign up for a free account, which allows you the option of saving your designs and returning to them later to make edits or download another copy. No matter what sort of design project you’d like to tackle, there’s an intuitive Web 2.0 tool out there that can make the process easy and effective.


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