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Key Elements of Analyst Investor Conferences and Their Impact on Attendance

February 6, 2014


Analyst investor conferences provide an opportunity for attendees to evaluate companies as an investment.  These conferences typically focus on a variety of themes, such as market-capitalization or emerging growth, and generally include individual company presentations, one-on-one meetings and smaller break-out groups. From an investor relations standpoint, investor conferences provide a valuable opportunity to connect with current and potential investors on a more personal level. However, with a large number of conferences available, it can be difficult to evaluate which conferences to attend, who to send as a representative of the company and how to make the best use of your time.

Recently, the National Investor Relations Institute (NIRI) designed and administered a survey to evaluate member practices at these conferences and to explore possible event alternatives.  The following results provide insight into the factors that contribute to a successful conference, both for companies and investors.

 

  • 96 percent of survey respondents participated in analyst sponsored conferences as a presenter and in one-on-one meetings with investors.  Although the number of conference invitations and acceptances varies based on market capitalization, on average, companies participated in 5.6 conferences in their home market.

 

  • Survey results showed that CFOs, IROs, CEOs/presidents and other department vice presidents are the most frequent attendees of such conferences, with CEOs/Presidents (81 percent) and CFOs (79 percent) being the most likely to present at the conference.

 

  • Market capitalization plays a significant role in how often companies attend and participate in investor conferences.  Micro-cap CEOs are 73 percent more likely to attend a conference than mega-cap CEOs and are 56 percent more likely to present at the conference.  In regards to CFOs and IROs, the likelihood of these key players both attending and presenting at a conference increased as market capitalization increased.

 

  • Capitalization also has an effect on how much time companies spend at conferences, as well as the number of contacts made.  While micro-caps tend to spend more time at conferences than mega-caps (11.2 hours), they meet the fewest number of investors (12.73).  Between presentations, one-on-ones and breakout sessions, companies spend, on average, 10 hours at a conference.

 

  • When presenting at conferences, 75% of respondents bring supplemental materials with 67% of presenters bringing paper handouts.

 

  • The majority of respondents, 79 percent, say that they attend at least one industry specific conference each year and 64 percent work closely with conference organizers to select investors for one-on-one meetings.

 

  • Of those who have attended a paid conference, 72% of respondents said that the event met their expectations.

This article was written in conjunction with the NIRI Analyst Sponsored Investor Conference Survey – 2013 Report, released January 10, 2014.


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