Vollrath Associates

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Vollrath Associates

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“ LET US HELP YOU TELL YOUR STORY – TO THE RIGHT AUDIENCE WITH THE RIGHT MESSAGE. ”

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“Our greatest priority is telling YOUR story. But sometimes, our story is exciting too.”

How Do Millennials Consume News?

February 26, 2015


Millennials seem to be the hot topic as of late. Millennials, the biggest generation of customers ever (80 million strong in the U.S., which means there are more millennials than there are baby boomers) are in some ways a different breed of customer. No matter what industry – hospitality, retail, travel or technology, businesses are trying to learn how this up-and-coming generation consumes its information.

 

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Millennials (ages 18-34) are also a hot topic in the PR world. For many of our clients in marketing, we want to know how this generation gets their information, what platforms they are using the most, and what influences them to purchase a product or service. This is very important when promoting news and planning ad buys targeting this generation.

 

Business Wire presented a great blog on this exact topic, “How do Millennials Consume News (and Why You Need to Care)” that we think our readers would enjoy.


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