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Business Execs Still Rely on Inbox as Primary Source of News
September 30, 2014
Email newsletters are valuable for many reasons: building relationships, keeping in contact with customers and immediate tracking and measurement of a company’s communications. But according to a new global executive study by Quartz Insights, a business-news website and content publisher, e-newsletters are also one of the top news sources, with 60 percent of business executives turning to email newsletters as one of their first three sources of daily news.
After newsletters, the next most popular sources of news are mobile apps, social networks and news websites. As for keeping up with industry-specific news, email newsletters take the lead again with 56 percent.
Where do you turn for your first source of daily news?
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